Welcome to AMDNews' Online Publication!Vol. 1 Issue #19 Publication Date: July 01, 2004
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WELCOME...
For those of you who have recently joined us, we're happy to have you with us. Success with Internet marketing is not instantaneous but it is achievable.
AMDNews' online publication was created to assist you in obtaining online success. The newsletter provides you free marketing resources: top-notched articles from some of the 'Net's most successful gurus, powerful advertising tips and tricks, downloadable software, e-books, online tools, online services, marketing courses and tutorials, and much more to educate and guide you towards your goals.
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Your Road Map To Internet Profits
By Terry Dean
Would you ever consider going on a vacation across the country without bringing a map?
It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one?
Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success.
Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn't work for them. The reason it didn't work is that they didn't pick up a map and follow it!
You don't have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn't everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon.
Consider it
your beginner's map to Internet marketing profits.
1. Choose a
targeted market
The biggest
mistake most people make when starting a business
is that they choose a product and then try to find
people who want to buy it. If that is the
direction you are starting from on your journey,
then you are going the opposite direction from
your destination.
Wise businesses
operate from a different concept. They pick a
market first, and then they pick a product those
people are searching for. In other words, instead
of trying to find leads to sell their product to,
they find targeted leads and then ask them what
they are wanting to buy.
Don't even
consider starting a business until you know
exactly where you are going to get your leads
from. Think targeted customers first. Then, you
can come up with a product for those individuals.
Would you rather have 1,000 hits a day at your
site of a general audience OR 10 hits a day of
people who are desperate and willing to pay any
price to buy your products? If you are smart, you
will choose the people who are ready to buy!
2. Develop a
Product
Next, you need
to develop a product or service for this market.
Don't just jump on the bandwagon of affiliate
programs when you come to this step. There are
three major ways to selling a product online:
a. You create
your own exclusive product.
This is the
best opportunity you have. If you develop your own
product, you can pick it's price, sell reprint
rights to others, set up an affiliate program,
etc. Don't tell me you can't do this. Tens of
thousands of innovative entrepreneurs have used
their own information products to get their
careers started. You can to.
Throughout your
life, I am sure that there is something you have
learned that you can share in a How-To product.
Maybe you know someone else who has the right
knowledge for a How-To product and you could offer
to help them create a product if you both shared
the rights to it.
Don't just jump
past this opportunity and say it can't be done.
b. You buy the
rights to a product or you JV for an offline
product.
You can buy the
rights to successful products for $500 - $20,000.
If someone else has created a product that you
know your targeted market is interested in, offer
them a large up-front fee for the rights to it.
This way you can get your own product and never
have to pay a penny in royalties.
You can also
search through magazines your targeted market
reads and look for products people are selling.
Then, give them a call and ask for the exclusive
Internet rights to their product for a certain
percentage of the profits or an up-front fee.
c. You join an
affiliate program.
If you are just
starting out online, this can be a good choice.
You do have to keep in mind though that it doesn't
offer quite the profit potential that creating
your own product or obtaining rights to one has.
When choosing
an affiliate program, make sure that it is
something your targeted market cannot be without.
They absolutely have to have it. Also pay special
attention to the profits you receive from each
sale.
If you are only
be paid 5% commissions on the sales of $10 books,
you will only be making 50 cents per customer. It
would take 2,000 customers just to product $1,000
in profits. You cannot make money like this
online! Look for higher priced products and higher
commissions...especially commissions in the 25% or
higher range.
3. Create a
USP
Create a Unique
Selling Position for your product or service. Too
many companies are just trying to be me-too
companies online. You cannot be just like the next
guy and expect to make a profit in a global
economy. Just going to the next guy's web site to
order is too easy for your customers.
You have to
create a Uniqueness to your product or offer. What
can you offer that no one else can? Can you offer
better guarantees, better customer service, more
technical support, faster shipping, or lower
prices. Think of something that will set you apart
from all of your online competitors and tell in
complete detail what it is.
4. Pick a
Domain Name and Hosting Service
The next step
is to pick a domain name that describes your
company, USP, and offer. Try to keep them as short
and descriptive about your business as possible.
Avoid using dashes or misspellings of your
product. Both of these things will cause people to
leave out part of your domain if they type it in.
Someone else will be getting free traffic that you
worked hard to obtain.
For hosting, I
personally choose to use Virtualis since they have
the Fastest customer service and technical support
in the industry. Test them out. They will respond
to you within the hour...anytime 24 hours a day.
No other company I have ever been with has even
come close!
Click here to
read about all of the options they offer your
Internet business:
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5. Develop a
Customer Friendly Site
The next step
in the process is to develop your web site and put
it up for the world to see. If you are planning to
own a full-time Internet business, I recommend
that you learn how to design the site yourself
using one of dozens of programs which are readily
available at any software store.
You will save
so much money if you can do the work yourself on
just the editing alone as your site grows. If your
main business is offline and you are just adding a
secondary income, then you may want to consider
having a professional do your site for you.
When designing
your site, keep the customer in mind always.
Provide order forms for online credit card orders.
Make all of the links easy to understand. Try to
keep your site simple. Think like a customer, not
the business owner.
Your customers
are not nearly as interested in your business as
you are. Make sure to put the benefits of your
site and your USP right on top of the site. More
than half of the web surfers never drop down past
the first screen full of information. So, you have
to give them the information they need as quickly
as possible. The rules for any type of business
are Benefits, Benefits, and more Benefits.
6. Offer a
Freebie
One of the
major keys to developing traffic and sales at your
site is to always offer some type of freebie as a
drawing factor. For example, I offer dozens of
free reports, weather reports, news, and more. My
greatest drawing factor throughout the past 8
months though has been the two free e-books which
we offer on our site to people who subscribe to
this newsletter.
You need to
come up with a freebie no matter what type of
business you are in. Create a free report and give
it away. Add in a message board or some other type
of CGI program on your site. Give a free demo of
your software. Create something that you can give
away for free on your site to draw in the
visitors.
7. Start
Your Own Opt-In List
Almost every
full-time Internet marketer I know has developed
their own Opt-in email list of some type. For most
of them, it is a weekly newsletter they send out
by email. For others, it may be a Tip of the Day.
Other people might just have a list that they send
out important updates to.
No matter what
you choose to do, odds will be on your side if you
concentrate on building a list of loyal email
subscribers. Very rarely do customers purchase
from you the first time they visit your site. Most
of them will get on your list, hang out for a few
weeks or months, and then they buy from you. They
have to get to know you before they are willing to
spend their money with you.
8. Submit to
Search Engines
Although search
engines are not the advertising avenue they once
were, they are still important to any overall
Internet marketing plan. You can submit and earn
top positions on the search engine using the
secrets that are revealed to throughout the online
world. The biggest key to high placement is the
easiest one to understand. Having important and
valuable content on your site can be the major
factor to your top position.
For more search
engine secrets, keep an eye on our Search Engine
Guru section that is published every single week.
We have received dozens of testimonials of how our
readers have been applying what they have learned
every week and achieved top positions on the
various search engines. Make sure you are using
this free resource in Web Gold.
9. Use Every
Free Advertising Method Available
Use press
releases to offline publications. Write
informative articles and send them to online
newsletters. Participate in forums, mailing lists,
and newsgroups. Place ads on free classified
sites. Trade links with other sites. Set up CGI
programs such as Search Engines, Free-For-All
Links sites, and more.
Do everything
that you can do to start producing a consistent
level of traffic using the Free Internet marketing
methods first. By going this direction first, you
can use the profits as investment capital to
expand your marketing to paid advertising sources.
10. Use Paid
Advertising
Most Internet
businesses rely more on paid advertising than on
the free sources of traffic...although I have
found both methods extremely important in my
business. Ezine advertising can be the most
effective money you ever spend online. Add to that
banner ads and links on high traffic sites and you
have several methods of buying hits on your site.
I have found
that the most effective leads come from offline
advertising. For example, you could purchase ads
in a popular targeted magazine for your business.
You could also purchase a postcard in one of the
card decks. Start up a co-op and get 10 other
people to advertise with you and run your own ads
for free. Offline leads which come to your site
often turn out to contain a much higher percentage
of buyers than any of the online advertising
methods.
Once you put
our short 10 step outline together you have a
basic map to creating your own Internet success
story. You wouldn't consider going on a trip
without a map. So don't try to go it alone online
without a map.
Terry Dean, a 7
year veteran of Internet marketing, will Take You
By The Hand and Show You Exact Results of All the
Internet Marketing Techniques he tests and Uses
Every Single Month" Click here to Find Out
More:
http://www.netbreakthroughs.com
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Think you're having a bad day?
A woman came home to find her husband in the kitchen shaking frantically, like in a dancing frenzy, with some kind of wire running from his waist towards the electric coffee pot. Intending to jolt him away from the deadly current, she whacked him with her son's baseball bat, breaking his arm in two places. Up until that moment, he had been happily listening to his Walkman.
STILL think you're having a bad day?
Two animal rights protesters were protesting the cruelty of sending pigs to a slaughterhouse in Bonn, Germany. Suddenly, all two thousand pigs broke loose and escaped through a broken fence, stampeding madly. The two hopeless protesters were trampled to death.
STILL think you're having a bad day?
There was a case in one hospital's Intensive Care ward where patients always died in the same bed, on Sunday morning, at about 11am, regardless of their medical condition.
This puzzled the doctors and some even thought that it had something to do with the supernatural. No one could solve the mystery as to why the deaths occurred around 11 A.M. on Sundays.
So a Worldwide team of experts was assembled to investigate the cause of the incidents. The next Sunday morning, a few minutes before 11am, all the doctors and nurses nervously wait outside the ward to see for themselves what the terrible phenomenon was all about. Some were holding wooden crosses, prayer books and other holy objects to ward off the evil spirits.
Just when the clock struck 11... Pookie Johnson, the part-time Sunday sweeper, entered the ward and unplugged the life support system so that he could use the vacuum cleaner.
STILL think you're having a bad day?
The average cost of rehabilitating a seal after the Exxon Valdez oil spill in Alaska was $80,000. At a special ceremony, two of the most expensively saved animals were being released back into the wild amid cheers and applause from onlookers. A minute later, in full view, a killer whale ate them both.
STILL think you're having a bad day?
A terrorist, Khay Rahnajet, didn't pay enough postage on a letter bomb. It came back with "return to sender" stamped on it. Forgetting it was the bomb, he opened it and was blown to bits.
There now, feeling better?
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Publisher and Webmaster www.AMoneyDeal.com

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