Welcome to AMDNews'
Online Publication!Vol. 1 Issue #12 Publication Date: April 8, 2004
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Editor's Notes
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WELCOME... Holiday Greetings!
Click here to access your online holiday greeting in the Spirit of the Holidays. Feel free to download the greeting and pass it along to others if you wish.
For those of you who have recently joined us, we're happy to have you with us. Success with Internet marketing is not instantaneous but it is achievable.
AMDNews' online publication was created to assist you in obtaining online success. The newsletter provides you free marketing resources: top-notched articles from some of the 'Net's most successful gurus, powerful advertising tips and tricks, downloadable software, e-books, online tools, online services, marketing courses and tutorials, and much more to educate and guide you towards your goals.
A "Weekly Webmaster's Tips" section has been added to AMDNews courtesy of Will Bontrager, "WillMaster Possibilities." I can honestly tell you that I have learned more about web design and cgi programming from Will Bontrager than any other source - free or paid - since coming online some four+ years ago.
His weekly newsletter, "WillMaster Possibilities," a high quality publication always has "free" resources available to download/upload to make your online web business easier to operate. I'm sure that this new 'webmaster tips' section will be of immense help to you as well. If you'd like to suscribe to the newsletter, subscription information is provided at the end of each weekly tip within his signature file.
Your Success Is Our Goal. I urge you to keep moving ahead with us and stay informed by reading our email updates and announcements. Also take time out to visit AMoneyDeal's website to note new changes and/or additions.
If you joined us as of late and are interested in content provided prior to this issue, you can read past issues of AMDNews by clicking on either issue number in the column to your left, near the bottom. Issues are identifiable by published marketing article of the week. ALL resource services, business opportunities and software & eBook links are still accessible ... another benefit of being a valued newsletter subscriber and/or advertiser.
If for any reason you no longer wish to be a subscriber, UNSUBSCRIBE instructions are provided at the end of this publication, along with your Subscriber Terms of Service, Advertising in this newsletter and in AMoneyDeal's B2B Super Mall...
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Marketing Power Tip
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Pop-Under Windows - The Latest Pop-Window Trend
By Shelley Lowery
Although there has been a great deal of controversy over the use of pop-up windows, the fact remains; pop-up windows are highly effective. The latest pop-window trend to hit the Internet is the pop-under window. Pop-under windows are less intrusive than the pop-up windows and are believed to be even more effective.
If you spend any time surfing the Internet, then you've probably
encountered several examples of pop-under windows. A prime example is
X10.com's pop-under ads for their wireless video cameras. X10's
pop-under ads were popping up on prime media sites like MSN, the N.Y.
Times and Alta Vista. Their main advertising objective was to increase
their website traffic. And, they have done so with a high rate of
success.
Unlike pop-up windows that load over your web page, pop-under windows
quietly load under your web page. Your visitors probably won't even
see the pop-under window until they're finished at your site and close
the window.
The effectiveness of pop-under windows most likely stems from the
timing. When your visitor first enters your site, their mind is on
what lead them to your site to begin with. Pop-up windows will most
likely cause a higher percentage of your visitors to instantly close
your window before viewing its content. That's what makes pop-under
windows more effective -- your visitor is through visiting your site
and their mind is clearer. They will be much more likely to take the
time to look at your offer when they don't have another objective on
their mind.
Pop-windows provide Internet marketers with an effective alternative
to the declining effectiveness of banner ads. However, studies have
shown that most Internet users find these windows very intrusive. How
can you effectively use these windows without losing your visitors?
Below are a few guidelines to assist you.
1) Make sure that you don't use more than one pop-window per page. If
you've ever visited a website that bombards you with pop-windows, then
you know how irritating that is. Sometimes it seems like each window
you close launches two new windows. This is a prime example of how NOT
to use pop-windows. Nothing will cause your visitor to leave more
quickly.
2) Try to use a script that utilizes cookies. This will enable you to
decide how often your window should appear instead of it continually
launching each time the page is entered.
3) Make sure you always provide your visitors with an easy way to
close your window. Consider adding a button or link to the bottom of
your window to enable your visitors to instantly close it when they're
finished.
4) Make sure your window is large enough to view your information. If
your window is too small and you have disabled the scrollbars, part of
your message will not be visible to your visitors.
Here are a few tips to help you increase your offer's response rate:
- Use a powerful headline that demands attention
- Enlarge your headline's font size
- Include your offer's most important benefits within your headline
- Use incentives to increase your offer's response rate
- Keep your message short and to the point
- Ask your visitors to take action
If you would be interested in adding a pop-under window to your site,
I highly recommend the "Pop-Window Generator" at Willmaster.com. This
powerful online utility will enable you to fill out a simple form and
instantly generate the pop-window code for your pages. This generator
will enable you to select the type of pop-window, set the length of
cookies, and completely customize the look and feel of your window.
The only requirement to use this free utility is that you must be a
subscriber of WillMaster Possibilities. This is a great publication
and I highly recommend subscribing.
http://willmaster.com/possibilities/members/
You can also find a pop-under JavaScript here:
http://wsabstract.com/script/script2/popunder.shtml
If you're considering adding a pop-window to your site, please do so
with caution. The last thing you want to do is drive your visitors
away. If done correctly, pop-windows can be a very effective marketing
tool.
Copyright © Shelley Lowery 2002
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About the Author: Shelley Lowery is the author of Web Design Mastery - Learn how to design a professional website in the easiest possible fashion -- with 100s of copy & paste codes. Subscribe to Etips, for a wealth of
quality information to assist you in Web Design, Internet Marketing &
Ecommerce. All new subscribers receive a free copy of the highly
acclaimed ebook, "Killer Internet Marketing Strategies."
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Today's Article
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Testing and Tracking Your Marketing Strategies
By Shelley Lowery
Developing and implementing a strategic marketing plan is an essential part
of your success. However, unless you're testing and tracking your strategies,
you may be losing a great deal of time and money.
You can dramatically increase your sales simply by taking the time to test
and track your results. Not only will it help you to determine what's working
and what's not, but it will also enable you to focus your efforts on the
strategies that produce results.
When testing your marketing strategies, keep in mind, a strategy that produces
results for one person may not produce results for you. There is no 'set
in stone' strategy that works for everyone. You must develop your own style
and technique and test your results to determine what works for you. Below
are some ad tracking resources to assist you in your testing and tracking
endeavors.
Ad Tracking CGI Scripts
LnkinLite
http://www.dtp-aus.com/cgiscript/lnkinlte.shtml
If you're looking for a simple way to track clickthroughs, then LnkinLite
may be your answer. This free script will enable you to easily keep track
of the number of clicks a specific link receives. Instead of using your standard
link within your advertising, you can use a link created by this script.
It will track the number of clickthroughs and instantly redirect your visitors
to your URL.
Willmaster's ProLinkz
http://www.prolinkz.com/
This powerful script is a link creator, tracker, disguiser and manager all
in one. It will enable you to create uniquely coded links that redirect to
any URL you specify and count all hits and referrers. Cost - $45.00
AdTrackZ
http://www.adtrackz.com/
This script will enable you to set up an entire ad tracking campaign including
statistical reports for referring URLs, what browsers your visitors have
installed, what operating systems your visitors are using and much more.
Cost - $47.00
Ad Tracking Services
LinkCounter
http://www.linkcounter.com
A free service that tracks the clickthrough rates of your links. In addition
to tracking your links, LinkCounter hides the URL of the link destination.
This will prevent users from removing or changing your affiliate ID when
visiting an affiliate site through your link.
HyperTracker
http://www.hypertracker.com
The PRO version of HyperTracker contains a number of advanced features including:
unlimited advertising campaigns, tracking of sales and actions, special scripts
that let you promote your own website address in your campaigns and much
more.
Cost - Starting at $10.95 mo. They also offer a free version.
Adminder
http://www.adminder.com
An online tracking system that will enable you to track an entire advertising
campaign. It will enable you to see how many visitors were generated by each
of your ads, keep track of sales that were generated by each ad and calculates
the cost-per-click, cost-per-sale, and click-to-sale ratios for each ad.
Cost - $19.95 mo. (for a limited time)
ROIbot
http://www.roibot.com
ROIbot is a complete collection of tools for increasing your "Return on
Investment." One of their many tools is the ROIbot Ad Tracker. This powerful
system will enable you to track your clickthroughs, where they come from,
what browser your visitors are using, what operating system, and more.
Cost - $17.00 mo.
Statcruncher
http://www.Statcruncher.com
Statcruncher tracks and reports exactly which ads, banners and links are
producing results. They provide you with access to their powerful web-tracking
system that will enable you to track your ad campaigns 24 hours a day in
real time. Cost - $49.00 yr.
If you'd rather not use any of the products and services listed above, you
can use some alternative methods. Below are some example tracking methods
you can use to track your response rates:
URL
You can track your ads simply by adding some special coding to your URL.
To code your URL, add a question mark followed by a special tracking code
to the end of your web address. Your coded link will still open your web
page. Your code should look something like this:
http://www.yourdomain.com/?ad1
The text after the question mark should identify a specific ad. You can code
it however you'd like.
To view your results, you'll need to look at your log files. Your code will
be displayed within your log files beside your URL.
Email
You can track your email responses to specific ads by using the email subject.
Select a specific word to be placed within the email subject for each ad.
Although you can request that a certain word be placed within the email subject,
many times it won't be supplied. To avoid this problem, you can create a
special email link that will automatically fill in the subject when clicked
on. Your link should look something like this:
mailto:you@yourdomain.com?subject=ad1
Testing and tracking your strategies is an essential part of doing business.
By concentrating your efforts on strategies that produce results, you can
not only increase your sales, but you'll also save yourself a great deal
of time and money.
Copyright © Shelley Lowery 2001
About the Author:
Shelley Lowery is the author of Web Design Mastery - Learn how to design
a professional website in the easiest possible fashion -- with 100s of copy
& paste codes. Subscribe to Etips, for a wealth of quality information
to assist you in Web Design, Internet Marketing & Ecommerce. All new
subscribers receive a free copy of the highly acclaimed ebook, "Killer Internet
Marketing Strategies."
http:///www.web-source.net
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Words of Wisdom & Inspiration
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"If there is anything that a man can do well, I say let him do it. Give him a chance." -- Abraham Lincoln
Good advice from "Honest Abe." It seems his advice was founded on personal experience, wouldn't you agree? Furthermore, a person is not capable of knowing if he or she can do a thing well unless they've made an effort to begin with. At the same time, you have to be open to the idea that you might get results that differ from what you initially anticipated.
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Weekly Webmaster Tips
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Thank you for reading ... God Bless!
Hilda Johnson-Slaton,
Publisher and Webmaster
www.AMoneyDeal.com
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